so... i walk into farolito's today with EXACTLY enough money to buy a super burrito al pastor and some chips. i had four ones and one dollar and eighty seven cents in change. as i'm happily organizing my change in line to make it easier for the cashier to count, I look up at the menu and realize THAT THEY'VE RAISED THEIR PRICES! for the first time in the three solid years i've been a loyal customer! i stood their in horror with my jaw dropped and what was probably a mortally shattered look on my face. i wasn't even exaggerating my expressions at the time, i genuinely felt the need to stand there like that. i even sensed for a second that the cashier knew my pain as i perceived a solemn nod from him, which to me in that instant communicated his sympathy for a farolito's faithful and the new hardships he would have to face.
the emotional aspect of this is all too real, but here are the hard facts:
previous price for a super burrito with your choice of meat (or no meat): $4.95. an excellent price by all accounts. new price determined by anti-burrito-enjoyment terrorists: $5.45! the same being true for regular burritos which experienced the same $0.50 increase from $3.95 to $4.45. truly the 9/11 of burrito price increases. two pillars of the burrito world, regular and super, decimated. blasphemous, i know. but try to remain calm. don't take the the rage out on your wives and children like i did. that would be letting the terrorists win.
deep down though i felt no resentment because i know inflation is pretty high right now and the homies at farolito's need to make a buck, but i did feel very acutely the pain of change and more immediatley, a lack of change. it was the worst kind of change. the 'SURPRISE! THE PRICES AT YOUR FAVORITE TAQUERIA HAVE BEEN RAISED!' kind of change. the kind of change that no burrito-loving man with very little change should be made to experience. but i digress... i guess it's just another day in the life, of Robert A. Williams III.
Thursday, September 20, 2007
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